Kay Yarms Biography, Age, Boyfriend, Net Worth, Twitter, Cars, Wigs & HIV Controversy


Khethokuhle Ngonyama, better known as Kay Yarms, is a renowned South African beauty influencer. Born on April 5, 1994, Kay has made a significant impact in the beauty industry over the years, inspiring many rising and aspiring makeup artists with her story. Her full name, Khethokuhle, translates to ‘choose good,’ reflecting her positive outlook on life. Kay’s journey to stardom began when she uploaded her first video, “GLAMGLOW x My Little Pony || Get To Know Me || South African YouTuber,” on May 29, 2018. She was also part of the African #YouTubeBlackVoices Creator.

Kay’s dedication to her craft and her unique approach to beauty and style have earned her a large following. Her YouTube channel, where she shares makeup tutorials, product reviews, routines, vlogs, and chit-chats, has amassed thousands of subscribers. Kay’s influence extends beyond YouTube, with a significant presence on other social media platforms, including Instagram and Twitter.

In 2023, Kay achieved a significant milestone when she was selected for the prestigious #forbes30under30 list, joining the ranks of young entrepreneurs and leaders under 30. This recognition is a testament to her hard work, creativity, and influence in the beauty industry.


As of 2023, Kay Yarms is 29 years old. Despite her young age, Kay has accomplished a lot in her career. Her success is a testament to her talent, hard work, and dedication to her craft. She is a role model for young aspiring beauty influencers, proving that age is just a number when it comes to achieving success.


Kay Yarms has kept her love life private for a long time. However, it was eventually revealed that she was in a relationship with a man named Flacko. Despite the challenges that come with being in the public eye, Kay has managed to maintain a balance between her personal life and her career.

Net Worth

Kay Yarms has built a successful career as a beauty influencer. She earns from paid sponsorships, brand collaborations, and stream revenue. As of September 2022, Kay’s net worth was reported to be around R10 million. This is a testament to her success and influence in the beauty industry.


Kay Yarms is active on Twitter, where she shares updates about her life and interacts with her fans. Her Twitter account is a platform where she connects with her followers, shares her thoughts, and gives them a glimpse into her life.


Kay Yarms made headlines when she announced the purchase of a new car, a moment that had her trending on Twitter. This purchase is a testament to her success and hard work. Kay’s new car is not just a mode of transportation, but a symbol of her achievements.

Kay Yarms made a significant decision in her life by selling her car, which she affectionately referred to as “Baby Cleo.” She had owned this car since 2019 and had formed a sentimental attachment to it. However, she decided it was time to let go and sold it to We Buy Cars, a process she found surprisingly quick and easy.

In the video, she shares her last moments with the car, expressing her mixed feelings about parting with it. Despite the emotional farewell, she acknowledges that it was a necessary step and that she should have done it sooner had she known how straightforward the process would be.

This decision was part of a larger transition in her life, as she was also in the process of moving out of her house. She sold most of her furniture, leading to an echo in her now mostly empty home. Despite the busyness of this period, she remained committed to her content creation, planning to vlog about her moving preparations.

The sale of her car and the move signify a new chapter in Kay’s life, demonstrating her ability to embrace change and progress. It’s a testament to her adaptability and her willingness to make tough decisions for the sake of personal growth and development.

After selling her old car, she bought herself a new Mercedes Banz.


Kay Yarms is known for her makeup tutorials, product reviews, routines, vlogs, and chit-chats on her YouTube channel. She often showcases different hairstyles, including wigs, as part of her beauty routines.

Known for her stunning makeup looks and luxurious lifestyle, Kay has embarked on a new business journey, demonstrating her entrepreneurial spirit.

In an announcement on Instagram, Kay introduced the first set of wigs available for pre-order. Over the years, she has shown South Africa the power of social media and how it can be beneficial for brands. Her influence has been particularly strong with affordable products like Dawn, Colgate, and Revlon.

However, the launch of her wig line has sparked a conversation among her followers. While many expressed pride in her new venture, some noted that the prices of the wigs, which cost over R12,000, might not cater to her predominant following of ordinary South African girls who are still making their way up. One Twitter user, @PhilileMthembu_, suggested that Kay could have included a range of wigs that cater to that market.


Kay Yarms faced a challenging time when her boyfriend, Flacko, was accused of cheating with an HIV-positive woman. In response to the allegations and concerns about her HIV status, Kay took to her YouTube channel to address the issue. She clarified that they were in an on-and-off relationship at the time of the alleged incident. This incident showed Kay’s strength and resilience in the face of adversity.

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