Thabo Malefane, also known as Morale, in the image accompanying Music In Africa's July 27, 2026 reporting on Sync Money.

Feature Aug 10, 2026

What Sync Money Gets Right About the Parts of Music Careers Artists Usually Learn Too Late

Thabo Malefane's Sync Money makes a grounded case that sync licensing is really a lesson in rights discipline, catalogue building, and the business habits artists often pick up too late.