Asiahn – pronounced “Ahh-zee-yahn” – returns with “Gucci Frames,” released today via Motown/Since The 80s, marking her first single since joining the Motown family.
With its title a metaphorical reference to setting boundaries, “Gucci Frames” looks back on the people we’ve all left behind, the friends whose toxicity dragged us down, the hangers-on who always want to be there for our highs but never feel like staying for our lows. Asiahn says, “Like, no, you weren’t a great friend to me before, so I don’t want you to be a great friend to me now. This is me saying: ‘I’m so sorry, I can’t see you with my Gucci frames on!’”
Asiahn wrote and produced the song with her creative team – Ross “Monro” James, Terrence “Romano” Williams and Andre “Bizness Boi” Robertson – during what she describes as a “bomb jam session” in Atlanta. Victor “Grandmaster Vic” Ekpo is featured on violin.
The singer-songwriter-multi-instrumentalist was born in New Jersey, raised in South Carolina and currently resides in Los Angeles. After penning hits for massive stars like Jennifer Lopez, Pitbull, Drake, Lil Wayne, and Dr. Dre – and earning three GRAMMY nominations in the process –Asiahn stepped out on her own in 2017 with the independently released Love Train, the first in what is slated to be a trilogy of EPs. Love Train II, which included “NOLA,” “Lost In London” and “Like You,” followed in 2019, released via Since The 80s, distributed by Caroline.
PAPER Magazine observed, “she proves she not only has the vocal chops but the songwriting know-how to keep you coming back for more…Asiahn has what most artists take years to perfect: a clear and concise grasp on who she is as a musician and where she wants to be.” In this feature, Billboard observed, “Asiahn is finding what it means to take back one’s power in the music industry.”
Download / stream “Gucci Frames” HERE.