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Amazon is Aware of Apple Threat

Amazon was probably not too happy about the release of the iPad because the iPad poses a major threat to Amazon’s Kindle. Though the iPad is more than an e-reader, it does have e-reader capabilities that have been touted by Apple. Amazon is astute and realizes this threat.

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Though Amazon just posted earnings that exceeded expectations, its predictions for the next quarter are a bit more conservative. Amazon gets a lot of its revenue from the Kindle, so lower earnings would probably result from a slowdown in Kindle sales. Though the Kindle is an obvious choice for people who would want a device just to read books on, those who want more capabilities would be much better served by the iPad.

The iPad has created trouble for Amazon and probably will continue to do so. It will be interesting to see how e-readers fare with the iPad on the market.

Via Tainted Green, image via Amazon.

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