By now, we all know that netbooks are growing in popularity, but let’s take a step back and look at some of the reasons why.
FIrst, the downturn economy back in late 2008 and early 2009 no doubt played a role in the rising ubiquity of netbooks. Consumers were penny-pinched and wanted a cheaper alternative to a relatively chunky and expensive notebooks. Who wants to pay $800 to lug around an 8-pound notebook when they can pay $300 for a 3-pound alternative?
Next, we must ask ourselves…What do most consumers do on their notebooks anyway? For the most part, the tasks that an average consumer does are relatively simple. They might surf the web, check their e-mail, and work with documents, spreadsheets, and PowerPoint presentations. A netbook is perfect for doing these tasks.
Microsoft’s Windows client licensing revenue has been hurt by the growing popularity in netbooks. According to Technologizer.com, The company’s “client licensing revenue fell $1 billion from last year, and Microsoft’s unearned revenue from multi-year license agreements has flatlined.”
While notebooks operate pretty well on a Windows OS, netbooks users don’t necessarily need to rely on Windows to get the job done. There are alternative operating systems which work just as well, such as Linux, Android, and (the upcoming) Chrome, to name a few.
Microsoft’s chance for a fresh start rides on the shoulders of Windows 7. They’re hoping that this OS will become popular, helping to pull up future revenues and consumer confidence (especially after the release of the not-so-successful Windows Vista OS).
Image via DNZone.