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Adidas Allegedly In Talks With Kanye West To Get Rapper Back After Severing Relationship Over Antisemitism

A while back, Adidas announced it had cut ties with rapper Kanye West over his antisemitic outbursts. The brand released a statement about why it would no longer continue its business partnership with the “Donda”

At the time, before the announcement, Kanye West had a lucrative deal with the sportswear giant, a deal that put him in the billionaires’ league. However, when the announcement of the termination was made, Ye’s fortunes plummeted and he lost his billionaire ranking. He wasn’t fazed one bit, though.

In the intervening months, it had emerged that cutting ties with the rapper was negatively affecting the brand’s fportunes, unsold stock and all. And while brand insiders thought of ways to salvage the situation, Ye continued in his walk of defiance, even snagging a beautiful architect along the way.

Now, it has been rumoured that Adidas is reconsidering its earlier stance and is currently in talks with Ye t have him return to the brand. At this point, neither the controversial rapper, his reps nor even Adidas has said anything about a potential reunion. But, if they are indeed on something, it wouldn’t be hidden forever.

The triumph, though, would be Ye’s, as he might feel empowered to continue his antisemitism, expecting no real repercussions.

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