Questions have been asked regarding who has been encouraging young people to drink alcohol in the wake of the tragedy that occurred at the Enyobeni Tavern in East London, when 21 young people perished, including one who was 13 years old. On social media, the Enyobeni Tavern tragedy has gained a lot of attention, and many people in powerful positions have come under fire.
Celebrities have also been brought up in the discussion because they are also held responsible for encouraging alcohol use. Mzansi celebrities have been charged with glamourizing alcohol and encouraging youth to drink before legal drinking age. AKA has surfaced as one of the famous people who have addressed the criticism of the entertainment sector.
“Celebrities. It’s always their fault,” AKA answered. The primary platform for promoting alcoholic beverage brands has been Mzansi entertainment.
Celebrities are increasingly sponsoring well-known and respected alcohol brands over time. Rappers, media stars, athletes, and even fashion designers have transitioned from blowing up bottles to having their names emblazoned on them.
Boity and others like Cassper Nyovest have all made the decision to launch their own alcohol company under their own supervision. The newest rapper to do so is AKA, who has put plans in place to shortly create his own alcoholic beverage company.
