Apple’s Worldwide Developers Conference in Cupertino, California, has come and gone, but the memories of that day remain and for good reason. For one, the company introduced a new product into the market – the Apple Vision Pro. The era of spatial computing is here.
It was the culmination of about seven years of planning and development. Now the world got to embrace the final product. It is a milestone for the company in that it is the first time it introduced a new product following the introduction of the Apple Watch in 2015.
Interestingly, the launch of the Apple Vision Pro did not exactly reignite interest in Apple stock nor caused major number changes, as Apple stock only inched 0.1 per cent following the announcement.
The Apple Vision Pro is a wearable device that melds virtual reality with augmented reality, which means users are in for a much more immersive experience.
Apple Chief Executive Officer Tim Cook summed that p when he noted during the presentation that “It’s the first Apple product you look through and not at. This marks the beginning of a journey.”
Indeed, no one can fault that verdict. A new journey has begun. And with Apple famous for redefining every sector it delves into, ex[ectations are high that the company will do the same in the VR/ AR sector.