Boity’s business adventures continue with the launch of a hair brand dubbed Be You by Boity in collaboration with Frontrow Hair Extensions.
In a post on her verified Instagram page, the songstress had informed fans about the new brand, noting it is built on three core pillars: you, implying products that affirm the individual and their style; quality, which means this is not just another product but something worth the rans and something durable; and trust, which means it’s a product the public can rely on any day, any time.
Today, July 23, a giveaway will open for the product. Some lucky fans might win some products. Seven days after that, sales will formally open for all products under the brand. You can check out the clip of the announcement below.
boity might be a rapper, but she’s also a lady with great business sense. Her hair range adds to a string of business she’s currently pushing besides her music career.
Of course, with her foray into the hair business, she’ll be competing with several known brands, including Hair Majesty, which another musician, DJ Zinhle, owns.
It will be interesting to see how Boity will push the hair brand amid stiff competition.
