Does Cassper Nyovest’s sneaker brand Root of Fame promote hip hop? The songster would the question mark be removed. He would tell you straight away: It promotes hip hop.
The “Doc Shebeleza” hitmaker made that clear in a tweet yesterday, May 31. According to him, his sneakers brand is bold, colourful, different, loud, comfortable and stylish – it’s hip hop! He believes his brand will change the game in the coming years.
Of course, anyone who’s been following the songster would not be surprised by his take on ROF. Since he unveiled the brand in an R100 million deal with Lekau Sehoana of Drip Footwear, he’s been promoting it all over the place.
In one of his many promotional runs, he had affirmed that he would now only wear shoes from his brand. We can’t tell if he’s kept to his words, but we can confirm that he’s always in colourful and snazzy kicks.
By the way, the songster recently clinched a deal with the online casino, Bit Casino. He’s also gearing to discuss his brands in a tentative encounter with his fans during Youth month and tell them how to push stuff of their own out there. Yáll coming, he’d asked.
