If anyone knows how to pull off a great marketing strategy, it is certainly Cassper Nyovest. At the beginning of the year, the “Good For That” rapper revealed his plans for the year. He’s looking to be SA Hip Hop’s first billionaire. That’s huge but we have no doubt that he’ll do it.
Cass later revealed that he had collaborated with Drip Footwear to create a new line of shoes. Of course, we all couldn’t wait to see that. Finally, the first shoe was unveiled on Thursday evening, and the reception has been crazy.
The support has been nothing short of amazing, ya’ll keep crashing the website. Who copped a pair of the 990s already? www.dripsa.co.za
The show is called #RootOfFame 990 “Black Salmon”. According to Cass, fans have been creating the Drip Footwear site in a bid to cop the new release before it sells out. Wow. That’s all we can say. Shout out to him.