SA Hip Hop star Cassper Nyovest says Sony Music wanted him to change his stage name, and shares why.
Cassper Nyovest is one of Africa’s most successful artists. However, he had a humble beginning when he questioned everything and struggled like everyone else. Appearing on the entrepreneurs’ panel discussion Secure The Bag, he opened up about his struggles as an upcoming artist.
“If I give you a little bit of a summary of what happened with me, we came from Maftown wanting to own our music. We learnt from Oskido, and Jay-Z, it’s the same thing, Ro-ca Fella and Kalawa is the same thing,” he said.
He also spoke about Sony Music wanting to change his name.
“So it got so hard I also wanted to give up, I wanted to sign with Sony at that point and they wanted to give me R300 000 as an advance. I was so broke that I almost took the deal but they were two things that we couldn’t agree to.”
“One of them being that they wanted to own my masters, secondly, they wanted to change my name. So they wanted me to drop Nyovest because they said it sounded like a swear word. So they just wanted to call me Cassper. I was like no that’s not gonna work.”
