South African hip-hop artist Emtee, known for his significant impact on the SA Hip Hop scene, has made a bold career announcement for 2024. After a year of heightened activity in the music industry, Emtee declared that he is transcending his status as a local artist, aiming to make his mark on the global stage. “In 2024 I’m no longer a local artist. I was never an underground artist either,” Emtee stated, setting a new direction for his career.
Despite the anticipation for his album “DIY 3,” which was expected last year but remained unreleased, Emtee’s focus is not solely on his own music. He has been actively working behind the scenes at Emtee Records, nurturing new talents and expanding his empire. The end of 2023 saw Emtee introducing fresh faces to his record label, including Yungseruno and Lawdluv, indicating his commitment to fostering new artists in the industry.
Emtee’s announcement is a significant move in the SA Hip Hop industry, reflecting a growing trend of artists seeking to establish themselves beyond local boundaries. His decision to manage a new hip-hop DJ duo, @yungseruno_lawdluv, and his involvement in upcoming projects, including an album from @lolli_native, highlights his multifaceted role as an artist and a record label executive.
This strategic shift in Emtee’s career trajectory is not just about personal growth but also about elevating the South African hip-hop scene on a global platform. By stepping out of the local and underground artist categories, Emtee is paving the way for a more diverse and international presence of SA Hip Hop. His efforts in promoting new talents and expanding his record label’s reach are crucial steps in this journey.
Emtee’s bold career announcement for 2024 is a clear indication of his aspirations and the potential future of SA Hip Hop. As he embarks on this new chapter, all eyes will be on Emtee to see how he navigates this transition and the impact it will have on the global music scene.
