Your “Brown Skin Girl” Beyoncé has linked up with sportswear giant Adidas for a new collection called Icy Park.
This isn’t the first time the pop queen had collaborated with Adidas, though. In fact, we count it her third collaboration so far. She had her second collaboration in 2020. Back then, the collaboration was called Ivy Park x Adidas and was an instant hit with the public.
With the New Year comes a new name and fresh collection from Queen Bey and her partners. Icy Park bears robust winter references and the collection following it might make some people’s winter collection. Perhaps not.
For the Icy Park x Adidas collection, Beyoncé has got an army of celebs to take the brand to the ends of the earth. Akesha Murray, Gucci Mane and Justin Bieber are among notable figures in her army. By the way, the collection will be available on February 19 and select stores globally a day later (20 February). Se some samples below.
Would Beyoncé keep up her -Park momentum and unleash a new collection in 2022? We can’t tell. But is she should, we just might bring you the fat on it. So you might want to stay tuned for updates.