Costa Titch’s Manager On How The Cultural Appropriation Accusations Affected The Musician
Back in 2020, when he released his “Made In Africa” album, a body of work in which the use of kasi ling was evident, Costa Titch had been accused of cultural appropriation. He was deeply affected by the tag but the public was unaware. This much his PR manager has just revealed.
“Made In Africa,” which featured several star guests including DJ Maphorisa, Riky Rick, YoungstaCPT AKA and Sjava, was career-defining for the south African musician and dancer. It established him as a vital and invigorating voice in South African music.
But some music watchers were unimpressed because he, a white bod, used kasi lingo. Thus came the accusation of cultural appropriation. At the time, though, notable voices had come to his defence, including Stogie T and Cassper Nyovest.
Reflecting on that period, Zeus Omega, Costa Titch’s PR manager, speaking during a recent episode of PopCast With Miss Cosmo and Scoop Makhathini, stated that the cultural appropriation tag affected the rapper deeply, especially so because Costa Titch grew up among black people and also have black people living with him at the moment.
You can check out other details of the interview below and join the conversation by dropping your thoughts in the comment section