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In Pictures: Makhadzi Inks R120 Million “Kokovha Sneakers” Deal – See Designs

In a move that surprised some of her fans, Limpopo artiste Makhadzi launched her own sneaker line, called Kokovha (after her album), through a partnership with Kick Sportswear.

It was a dream come true for the songstress. She always had it in mind to launch her own sneakers range. Now, through a partnership worth a reported R120 million, the dream has been achieved.

With this partnership, she joins the league of South African musicians who have ventured into the sneakers business.

AKA had opened the way for many musos when he collaborated with Reebok for what was then called SneAKA – a sneakers collection partly named for the celebrated rapper.

The deal was a fiasco and AKA gave the middle finger to the sportswear giant, accusing them of stealing his designs and not paying him. His rival Cassper Nyovest had caught the sneakers bug as well and launched his Root of Fame sneakers line in collaboration with Lekau Sehoana of Drip Footwear in a deal worth R100 million.

Whether by design or coincidence, Makhadzi’s deal is worth 20 million more. And Makhadzi is excited about the deal. More so, her mother was on hand to share in the triumphant moment when she unveiled the Kokovha sneakers range. See snaps.

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Speaking on the sneakers, the “Ghanama” songstress noted that she wanted to give people something that will give them a taste of what it feels like to be her. The sneakers come in multifarious colors.

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