The good times continue for South African rapper Lucasraps, who has just secured a new partnership with a jewellery brand. Just days ago, the songster announced he would be releasing an EP ahead on a much-anticipated album. Well, that was not all he had in the bag, as his latest partnership announcement shows.
In a recent post on his official Instagram page, Lucasraps announced his partnership with LUMINARY. The joint post they made saw the rapper showing off what was touted to be an exclusive release from the jeweller.
To market what was shown in the image and indeed the brand generally, the brand observed in the following words: “This is not merely a piece of jewellery; it’s a statement, a convergence of two worlds where luxury meets the vibrant energy of rap culture.”
The reactions to the post have been mostly positive, with fans of the rapper and the jeweller praising the craftsmanship that went into producing the jewellery shown in the post. You can check it out below and rate it for yourself.
For Lucasraps the choice of him for this partnership shows that he is doing something right and is seen as an important force to project LIMINARY