Larry Gaaga Appointed Vice President A&R AT Def Jam Africa

Def Jam Africa, a Universal Music Group division, has appointed the Nigerian Larry Gaaga as Vice President, A&R.

His new role will see him lead the A&R division across English-speaking markets while collaborating with Sipho Dlamini, CEO of Universal Music South Africa & Sub-Saharan Africa.

His appointment provoked great excitement among his fans back home in Nigeria. It’s been raining congratulations since, and Larry Gaaga, who has worked with the likes of Wizkid, Davido, and other A-listers, has been lapping up the good wishes.

Larry Gaaga had been signed to Def Jam in 2020 as part of its “flagship signings,” and his recent appointment affirms the division’s belief in holding to top talents and respecting their creative vision.

In his new role, the Nigerian and his team are charged with identifying and signing new talents that speak to and resonate with the defining culture and artistry of the Def Jam.

Larry Gaaga said he’s excited about the new opportunity he has been entrusted with a Def Jam Africa, adding that his experience as an artist and manager at Def Jam Africa gives him a unique perspective to share with new talent.

It will be interesting to see who Larry Gaaga will bring to the platform first.

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