Mr Price x REFUSE have teamed up and annouced the uMsamo Limited Edition Range.
According to new updates, 2022 Scouting Menswear Winners, REFUSE, founded by Tebogo Makgope and Minenhle Memela, have teamed up with local retailer Mr Price to announce their new limited-edition range, titled uMsamo. The new line launched on 6 September 2023, in select stores, online and on the Mr Price app.
Speaking about the collaborative launch, Co-Founder Tebogo Makgope said, “REFUSE was created for all the township boys who loved fashion and hustled toward the lifestyle they always wanted. Our clothing speaks to hip-hop influences in our streetwear but never forgot its African roots. The last seven years have been instrumental in us growing our brand and expanding and this Mr Price collab allows us the opportunity to bring our designs and story to an even bigger audience, without comprising on the fundamentals that make us Refuse.”
“We knew that REFUSE were the perfect brand to partner after their standout showing at SA Fashion Week in 2022. Their energy and passion are symbiotic with who we are at Mr Price and we can’t wait for our customers to tap into their explosive designs.” said Kevin Smit, Managing Director, Mr Price.
uMsamo comprises of 18 pieces and is a reconnection to one’s ancestral roots using African graphics and urban streetwear.