Not Long ago, Beyoncé unveiled her partnership with Adidas, dubbed IVY PARK, a clothing line that was expected to cater to the needs of many out there. But how fares the sales?
Recent reports indicate that the recent release isn’t doing as well as has been projected. This is especially interesting because joint releases from both brands are known to sell out online in no time.
Now, though, the situation is different, and sales, according to multiple sources, are well below what had been projected initially when the collaboration launched. So what could be responsible for the poor sales that have got some executives scratching their heads?
The answer to that question might be found in the responses to an article shared about poor sales following projections from IVY PARK. The overriding opinion is that, while the products from both brands might be great, they are well beyond what most people can afford.
Some Twitter users made it clear that the offering from Beyonce and Adidas might be great but it is well above what they can afford for them. You can check out some of the comments below.
It will be interesting to see whether prices will be cut to accommodate the complainants.
