Luxury brand Louis Vuitton pulled off a marketing coup of sorts when it co-opted two of football’s greats, Christian Ronaldo and Lionel Messi, to promote its trunk line.
Both footballers were photographed wearing identical clothing and deeply focused on an intense chess game. But of course, the game was not the purpose of the photograph, but the trunk on which the game was being played.
The same image was shared on the official Instagram accounts of the Louis Vuitton brand, Ronaldo, and Messi, and they all bear a similar message, which is that victory is a state of mind. It also celebrated the brand’s long tradition of crafting trunks.
Although the same image was shared on all three accounts mentioned earlier, it gained the most traction on the page of Cristiano Ronaldo, with over 35 million likes. Messi came next, followed by Louis Vuitton.
Ronaldo and Messi have been described, quite rightly, as two of football’s greats. However, fans rarely agree. Messi’s fans insist he is the greatest of all time (GOAT). Ronaldo’s fans insist the tag belongs to their man.
Bringing the two together on the same chessboard was a major coup for Louis Vuitton. It indirectly points to the greatness of the Louis Vuitton brand compared to others.
