Following the outrage that greeted its unveiling of AKA merch without the consent of the slain rapper’s family, South African streetwear brand Amakipkip has officially apologised to the family and members of the public.
In a post on its official Twitter account, the brand noted that it would like to officially apologise to AKA’s parents, his sibling, AKA’s fans (collectively called the Megacy) as well as loyal fans of the Amakipkip brand. a statement was attached to the tweet.
In its statement, the brand noted that the release of the T-shirts was done in good faith and there was just an attempt to honour AKA’s legacy and the profound impact the musician had in the industry before his death. It regretted not having taken permission from the family first.
In the spirit of goodwill, the brand also noted that it was discontinuing the shirt in the interim while also seeking avenues to rectify the issues. You can check out the tweet below.
AKA was shot dead at point-blank range just after stepping out of Wish Restaurant on Florida Road in Durban on February 10. An investigation into his assassination is currently on, with the police saying there is no breakthrough yet.