Rappers Boity and Priddy Ugly are featured in fashion designer Thebe Magugu’s new heritage capsule.
Celebrated South African fashion designer Thebe Magugu has unveiled his latest heritage capsule tagged “LOBOLA,” and it features prominent figures in SA including rappers Boity and Priddy Ugly.
SA Hip Hop Mag writes that the third instalment from Magugu, featuring 18 men and women, graces the pages of British Vogue. The designs explore the lobola tradition. Boity and Priddy Ugly are joined by top stars including Anele Mdoda, Nomzamo Mbatha and Ama Qamata, and more.
In a post on Instagram, Boity shared her gratitude to be a part of it. She wrote,
“I’m so honored to be a part of 18 of South Africa’s most iconic women and men who front the 3rd instalment of Thebe Magugu’s iconic Heritage Capsule and is now available for pre-order on www.thebemagugu.com.”
“This instalment explores “Lobola”, which is a centuries old negotiation process in anticipation for eventual marriage, where the family of the groom approaches the family of the bride with an offer – traditionally cattle, contemporarily money – in exchange for the bride herself. This is meant to be symbolic rather than ownership, and the exact margins of this practice change from culture to culture.”
“Fronting this campaign is 18 South African leaders, each of whom have spearheaded their respective fields with their talents, skills and minds – whether its in law, film, literature, business, sports, culinary arts or art.”
