South African musician Priddy Ugly has just bagged a deal with Steyn Entertainment.
Priddy Ugly’s independent record label, Global African Sounds, is now officially a partner with Steyn Entertainment, a record label and management company that’s responsible for some important festivals in South Africa, including In The City and Rocking The Daisies.
The details of the partnership have not been made public, but it is apparent Priddy Ugly is excited about the new partnership, and so is his spouse, the dancer, singer and fitness coach Bontle Modiselle.
Taking to Twitter after the partnership was signed, she had shared a clip of GAS and Steyn Entertainment executives together. In the caption, she congratulated her man, letting it be known that the next phases of their lives started there and then. You can check out her post below.
Congratulations to my life partner, artist and now Label Exec of @global.african.soundz (on IG) in partnership with @staylow_official | STAYLOW/GAS. @ItsPriddyUgly – This is it! The next phase of our lives starts here, NOW! @steynent 😤
God Energy – LET’S GO!!⛽️😤😤😤🌍🔥🔥🔥🚀 pic.twitter.com/QGT0Njbqai
— Bontle | MmaAfrika (@BontleModiselle) March 12, 2021
By the way, Priddy Ugly is gearing ro release his sophomore album. He had announced the project back in January this year, letting fans know there are several other unreleased songs in a folder named for the band he founded with his wife: Rick Jade.
Well, what do you think of Priddy Ugly’s new partnership? You may want to join the conversation by dropping your thoughts in the comment section below.