These days, musicians are looking beyond music and into other avenues that will create more visibility for them, as well as generate more income. South African rapper, author and singer Sho Madjoxi is no different. She’s got a lot planned for herself.
There is the Shoma Fest, a festival that takes the initials of her adopted stage name. It’s just had its inaugural moment, But that is not the end for the singer and tapper, who is expanding her brand beyond that, Beyond the music, Sho MMadjozi is also illuminating her bookish side and more.
So fans should expect more in the coming days. While all the details of her brand expansion have not been laid bare for the public to see, the coming days should provide all the details the public would need, For now, at least fans can content themselves with the knowledge that this is Sho and not some random musician.
The songstress has been in the industry for a while and has built a reputation as a memorable performer not just at home but internationally as well. So it is doubtful that she will disappoint as she continues to expand her brand and show other sides of her creative essence.
