First came “SBWL” the song. Then followed “SBWL” the music video. The artistes behind both, Busiswa and Kamo Mphela, are not done just yet. They have launched what they call #SBWLChallenge to promote the new song.
A dance challenge as a promotional tool is not unique to the two South African singers. Artistes around the world have been using it with great results. Diamond Platnumz of Tanzania is one such artistes. Rayvanny is another.
A dance challenge is meant to get fans involved, and it is so effective that it keeps a song in the consciousness of many for a long time. Hopefully #SBWLChallenge does that for Busiswa and her buddy.
Busiswa launched the #SBWLChallenge – meant to get Mzansi dancing – via her social media pages a day ago. Her Instagram page also has a clip launching the challenge. As comment, Busiswa commended Kamo Nphela’s dance skills. You can check it out below.
Care to join the #SBWLChallenge? Well, you’re welcome to. Make you to sure your #SBWLChallenge dance video on Instagram, tagging Busiswa and Kamo Mphela. You just might get the attention of th big shots and be on your way to fame. Who knows?
Stay tuned for updates, people!
