South African chef and media personality Lorna Maseko has achieved a remarkable milestone, featuring on a billboard in the bustling heart of New York’s Times Square. This significant achievement comes as Maseko continues to make waves in the culinary world, both locally and internationally.
Maseko, who first rose to prominence on the celebrity edition of MasterChef South Africa in 2015, has since become a household name. Her journey from a local TV personality to an international culinary icon is a story of passion, dedication, and talent. With her recent feature on one of the world’s most famous billboards, Maseko has not only realized a personal dream but also brought South African cuisine to the global stage.
In a heartfelt Instagram post, Maseko shared her excitement and disbelief at seeing herself on the Times Square billboard. She expressed hope that her achievements would inspire her daughter and others to dream big. This feature is a culmination of her efforts to promote South African culture and cuisine, as seen in her successful “Taste of SA” pop-up event in New York City, where she served South African food under the iconic skyline.
Maseko’s culinary journey has been marked by several notable achievements. She hosted the BBC Lifestyle show “Homegrown Tastes South Africa,” where she showcased unique South African cuisine and culture. Additionally, she launched a cookbook and won the 2020 Luxe Restaurant Awards’ Culinary Icon Award. Her catering company, launched last year, further cements her status as a culinary entrepreneur.
The response to Maseko’s Times Square feature has been overwhelmingly positive, with fellow South African celebrities and fans expressing their pride and admiration. Her achievement is not just a personal victory but a testament to the rich culinary heritage of South Africa. Maseko’s journey from a local chef to an international star reflects her commitment to bringing the flavors of South Africa to the world.
As Maseko continues to conquer new heights, her story serves as an inspiration to aspiring chefs and media personalities worldwide. Her presence on the Times Square billboard is not just a personal triumph but a symbol of South African talent and culture making its mark on the global stage.
