In a new deal that has excited many musicians in South Africa, Tik Tok will soon start paying South African musicians, composers and producers royalties for their music on the platform.
The South African Musical Rights Organization (SAMRO) and Composers Authors and Publishers Association (Capasso) have apparently negotiated a licensing deal with the video-sharing platform that will benefit South Africans.
Registered musicians will receive their royalties through Capasso. Wiseman Ngubo, who holds the position of chief operations officer at Capasso, stated he is pleased to have reached a deal with Tik Tok that will benefit African content creators.
He also averred that, given the increasing spotlight on African musician, Tik Tok is set to play a major role in showcasing their talents.
Among South African musicians who are set to benefit immensely from the new deal is Master KG. the songster’s “Jerusalema” song has been streamed over a billion times on the platform, making it a global hit – from South Africa to as far away as Switzerland.
Tik Tok appears to be the in-thing with the young these days. Since its founding in 2016, the platform has magically outpaced older apps like WhatsApp and Facebook in download counts.
Well, what do you think?
