South African disc jockeys and producers Euphonik and Black Coffee recently joined forces to open an Amiri store in the Diamond Walk in Sandton. The choice of the duo couldn’t have been more appropriate.
If you are a keen follower of South African music, you probably already know that the two musicians are among the more recognisable faces in the industry, with Black Coffee being the most famous – a disc jockey of international sinews, with the likes of Drake and Jay-Z as part of his network.
What’s more, both are equally fashionistas and have rocked Amiri wears multiple times in the past. So they seemed like ideal candidates to take the brand to town even though not in an ambassadorial role or position.
The deal is said to be a partnership, with Amiri as the brand to be sold at the store. The men mentioned are the brains behind the opening and will oversee it, as well as see to its profitability.
Black Coffee and Euphonik coming together to open the first Amiri store there is nothing strange, as they are pretty close friends, ready to defend each other when the opportunity arises.
BRANDS:
DJ BlackCoffee and DJ Euphonik open a luxury brand store in Sandton
Together with their business partner Arie Fabian, the trio has inked a deal with global luxury brand Amiri.
Through the partnership they have opened the first Amiri store in Sandton City Mall’s… pic.twitter.com/JuV1r5uc46
— Kgopolo (@PhilMphela) November 28, 2023
It remains to be seen how far they will go with the Sandton store.
