he is one of the most popular faces in African and indeed Nigerian music. Not surprisingly, he is also in high demand across the continent, whether for shows or as a brand ambassador.
Well, the Grammy-winning star has just shown that he is still as relevant as can be imagined, having just snagged an ambassador deal with G-Star.
In a clip on YouTube, the Nigerian singer and the luxury denim brand joined forces to release a video about their partnership, with Burna Boy’s “On Form” song as background.
The clip is pretty mesmerising and has already caught the attention of fans and social media users alike. The responses so far have been overwhelmingly positive, confirming that fans love that the two brands have linked up.
The details of the partnership aren’t known. But the fact that Burna Boy agreed to it indicates he’s cool with the partnership.
The partnership with G-Star comes as a relief of sorts after having been snubbed at the Grammys this year, with South African singer Tyla winning the award and making history as the youngest South African even to win a Grammy – at the age of 22.
Well, congratulations are in order for Burna on his latest deal.
