A Strategic Shift in South Africa’s Radio Landscape
In a significant move that has stirred the South African radio industry, Glen Lewis, a name synonymous with urban and commercial radio excellence, has announced his departure from Radio 2000. Lewis, whose real name is Mpotseng Tshinaba, is set to join the ranks of Kaya FM next month, marking a pivotal shift in his illustrious career.
Lewis, affectionately known as Glenzito in the entertainment circle, has been the driving force behind Radio 2000’s morning breakfast show. However, insiders reveal that he has chosen not to renew his contract amidst the station’s upcoming lineup announcement. This decision comes amid speculation and inquiries from Radio 2000 about Lewis’s future endeavors, to which he initially responded with ambiguity regarding his next steps.
Confidential sources from within Radio 2000 disclosed that Lewis had, in fact, decided on his move to Kaya FM, having already committed to the station on paper. This transition is not just a mere change of workplace for Lewis but a strategic career move, as Kaya FM has reportedly made a substantial offer to secure his expertise. This offer, described by insiders as “mouth-watering,” underscores the value and reputation Lewis brings to the broadcasting industry.
Lewis’s decision to leave Radio 2000 also stems from the demanding nature of his morning show, which requires him to start his day in the early hours. The shift to Kaya FM’s afternoon drive show presents a new chapter for Lewis, offering him a different routine that aligns better with his personal and professional life at this stage.
Throughout his career, Glen Lewis has been a prominent figure in South African radio, starting from his early days at Radio Thohoyandou, moving through Radio Bop, and becoming a household name during his tenure at Metro FM. His move to Kaya FM is seen as a significant gain for the station, aiming to enhance its listenership and advertising revenue through Lewis’s widespread appeal and broadcasting prowess.
As the radio landscape in South Africa continues to evolve, Glen Lewis’s switch to Kaya FM signifies a notable shift in the industry, highlighting the ongoing changes and competitive dynamics among leading radio stations. This move not only impacts the two stations involved but also sets the stage for further developments in the broadcasting sector, as personalities and programs continue to influence listener preferences and market trends.
