Cognac brand Hennessy has reportedly revealed a first-of-its-kind Rooftop Court at 73 Juta Street, Braamfontein, on Saturday, 4 November.
Famous liquor brand Hennessy is always ahead in the game. According to a recent report by Hype Magazine, the brand has revealed a first-of-its-kind Rooftop Court at 73 Juta Street, Braamfontein. The reveal was done on Saturday, 4 November.
The outlet also reported that “by launching South Africa’s first 3v3 rooftop basketball court in an integral district for urban culture, Hennessy is adding to the game by not only celebrating basketball culture but also embracing the culture that is born off the court.”
The court was done in partnership with renowned local artist Seth Pimentel, also known as African Ginger, and Play Braamfontein, the property development company behind much of the rejuvenation of the inner-city district. The outlet also reports that the project brought an artistic vision to life inspired by the timeless African sunset.
Also, there is meaning behind the artwork on the court. It represents “a seamless blend of heritage and modern urban culture, merging to create something truly exceptional.” Seth said about the design, “I wanted to quantify the beauty of Braam Culture with Hennessy right beside it, to create a clear association between the culture and the Hennessy experience.”
The court is open to the public and isn’t just for basketball games.
“The court is a canvas that tells the story of Braam’s urban culture through the lens of Hennessy. As we take our place here, we aspire to become an integral part of the Braam lifestyle. We plan to contribute, celebrate, and be part of this community.” said Stef Kondylis, Market Manager of Southern Africa at Moët Hennessy.
