PUMA and Nandos RS-Xtra Hot will be released on Heritage Day.
Today, PUMA and Nando’s announced they will release their new sneakers on Heritage Day. You should expect the PUMA x Nando’s RS-Xtra Hot as you celebrate Heritage Day.
SAHipHopMag reports that they reimagined the PUMA RS sneaker, launched in the ‘80s, to create a much better style. The new sneaker pays homage to Nando’s famous sauce, the RS-Xtra Hot.
Brett Bellinger, PUMA SA Marketing Director, said about the new sneaker, “PUMA wanted to celebrate Heritage Day in South Africa by partnering with an iconic local brand that could help us capture the essence of what it means to be South African. Bold. Fiery. Somewhat audacious and eternally optimistic.”
He continued, “Who better to announce as our partner than Nando’s, the brand that has been a part of the social and cultural fabric of South Africa since 1987,”
He further praised Nando’s, saying, “Their social commentary and cultural insight have been as hot as the sauces that have made them famous worldwide, and as a brand, they’ve authentically tapped into popular culture. This, backed by their continued investment in creative talent in the region, makes this collab something extra hot. As we head towards summer, we know the limited-edition RS-Xtra Hot has got the sauce to be the season’s most coveted sneaker.”
