The simple answer is that, they directly don’t. But when artists offer their music for free download, they extend their reach to people that cannot afford to buy the music and the ones that would never hear their songs on the radio because they never get played, these people become fans when they like the music and through words of mouth, they spread the gospel of their favorite artists. So in exchange for exposure and gaining more fans, artist may offer songs for free download.
Even though some cannot afford to pay for monthly subscription or paid downloads, they can save up to attend shows, concerts or even buy merchandises from their favorite artists, so indirectly artists still make money from their free download offerings but the artists will not feel a big impact of this free downloads offerings until they have been able to penetrate the market enough to make big sales, get booked for big shows and are able to affiliate themselves with big brands as brand ambassadors or something similar.
The word of mouth that preaches the artist’s gospel around by fans that have gained access to their music through free download also comes as a form of advertisement which could cost the artist some fortune if done the traditional way.
A recent example is DJ Maphorisa and Kabza De Small’s strategy of promoting their concert by releasing a free album named after the event. The album saw over one million downloads within a week, this album was also available to be streamed on paid platforms for those that can afford or are subscribed to those platforms, this way nobody is left out. Using this strategy DJ Maphorisa and Kabza do not need much marketing budget as they have been able to reach over a million of their audience using the talent they have, use what you have to get what you need.
Even though this album was made available for free, both artists can still make money from streaming and their big concert.
Popular artists tend to get booked for shows, concerts and gigs more often than the unpopular ones because of the fan-base they have been able to acquire over time, the huge fan base gives event and show organizers a signal of high ticket sales, which is how they earn their money. Artist gets paid, tickets are sold, organizer makes money from tickets, refreshments and drinks, fans gets to see their favourite artists perform and everyone is happy.
Endorsements also comes knocking on the doors of big artists with huge fan-base, so companies and corporate organisations pay huge amount of money to artists to endorse their products.
The simple answer is, free download offerings can be used as a tool to penetrate the industry in order to gain attention of the majority and in return artists get the benefit of his exposure.
This article is part of a bigger article, to get a better understanding, you should read the below listed topics.
- An Introduction To Music Download
- Why People Look For Free Music Downloads
- Why Music Artists Release Songs And Albums For Free Download
- How To Access Paid And Free Mp3 Download Websites
- Some Well-known And Reliable Free Mp3 Download Websites
- Paid Mp3 Download Websites And Streaming Platforms
- Downloading Music For Later Stream Without Internet Connection
- Buying Music For Streaming Anytime Anywhere Without Any App & Internet
- Unlimited Free Streaming Services
- Free Music Download Websites With Unverified Legality
- Disadvantages Of Illegal Music Downloads