The challenge was meant to give little known artistes a platform to live their rap dreams and be rewarded financially for their performance. According to Khaligraph Jones, the challenge will be strictly online, and any Kenyan who wants to participate is encouraged to register.
The launch of the challenge follows claims by the Kenya Film Classification Board (KFCB) boss Dr Ezekiel Mutua that Kenyan musicians are broke. Responding to the claim during an interview, Khaligraph Jones said Dr Mutua should be a solution instead of mocking artistes in the time of coronavirus, when gigs are hard to come by.
With the Odinare Rap Challenge, S10k will be won daily. At the end of the show, though, the winner will take home a grand prize of S1 million. The second and third place winners will go home with S500k and S300k respectively. The challenge is open to Kenyans only. So if you’re in Kenya and wanna give it a shot, you should go right ahead.
What do you think of Odinare Rap Challenge and the excitement it has provoked in Kenya? You may join the conversation by dropping your thoughts in the comment section below.